E-commerce is continually changing so that it stays current with the ever-evolving digital world. For a cannabise-commerce business, there is the need to keep up with the latest business trends so that they can remain relevant and have a closeness to customers.
In the world of commerce, every small company that seeks to carve a place for itself in the global market needs to embrace the following e-commerce tips that will help them stay relevant and improve their online performance.
1. Make A Lasting First Impression with your Weed E-commerce site
According to research, the average online user takes less than 50 milliseconds to decide whether or not they like a weed website they have visited. As such, it is beneficial to make a lasting first impression. To achieve this, you have to be very creative in the various elements you use in your site. First impressions are integral to gaining the confidence and lifetime trust of customers. So, invest in quality design and ensure the cannabis ecommerce website has a strong structure that will support the various visual and navigation elements that are necessary for robust user experience as you make a sale.
2. Be Customer Centric
For most customers, the decision to buy a product is not only based on what they see. They also desire to feel and try the product so that they are confident about the purchase. The inability of most e-commerce businesses to avail such an option to customers is one of the most significant shortcomings that they need to address. And since this is something that is yet to be solved, it is possible to work around it and increase sales. One way is by offering appropriately, competitive pricing.
You can also complement these efforts with making the purchase process short, making the checkout process fast and easy using simple shopping carts, and providing free shipping. Availing such services will motivate people to engage with your online store and make a purchase. Moreover, such services can shift your brand’s image in good light. People tend to want to transact with companies that know how to appreciate their customers by offering them eco-friendly services.
3. Be Mobile Friendly
Mobileinsurance.com did a survey that showed that the average person spends nearly 2 hours a day on their mobile phone or device. So ask yourself if your business will feature in the many things that are of interest to the mobile user during that period. Also, how mobile-friendly is your cannabis ecommerce website? It should be easy to access and navigate using mobile devices.
Tablets and smartphones play a significant role in global consumer spending as evidenced by the jump that mobile access had in 2014 of about $204 billion to $626 billion as of 2018. That goes to show the importance of building your online e-commerce business to adhere to the demands of being mobile friendly. Moreover, if most of your potential clientele is on mobile, then that is where you also have to be.
4. Align Yourself With Social Media
Mobile access is often attributed to the growing use of social media. As such, being socially absent is detrimental to the success of your e-commerce enterprise. It is the worst decision, and any business can make in today’s digital world. Social media should be at the heart of any operations of a company or organization. It gives an unlimited glance into the lives and interests of the customers. You should know how to leverage social media, and that does not mean that you assign a community manager to oversee things. You also need to have an active social media presence there and have social media as part of your decision making.
Consider using OrangeTwig in your social media marketing campaign. It is a resourceful marketing app that you can customize to fit your products into professionally designed layouts that are compelling, and then promote them on Tumblr, Instagram, Pinterest, Facebook, and Twitter. Moreover, the app is automated to keep track of the various channels to identify the best practices. It can also schedule the frequency and timings for your posts. It is the app the get if you are keen on growing a significant following on Instagram, and to keep your followers engaged. Use its InstaSuccess Toolkit to come up with the best hashtags for your posts, to comment on them and make them clickable without breaching Instagram’s policies.
Since Instagram is grown to become one of the social media platforms that support e-commerce business, it has a team in New York made up of 50 individuals who will focus on features e-commerce features to use on the Instagram app. Now you know where to direct your efforts regarding leveraging social media, and that’s Instagram.
To make the most of your Insta-experience, below are a few surefire e-commerce tips worth using:
• Post regularly; do daily stories with three images a day and top it off with a weekly live content
• Do not despise the competitors, comment and like their highly engaged followers.
• Follow your competitors’ highly engaged followers and also unfollow those you deem less influential or less valuable.
• Leverage shoutcart.com to make the most of influencer marketing so that you can hack growth from other paid account promos.
Check out Whole Design Studios to discover other ways that you can hijack social media to grow your e-commerce enterprise.
5. Use More Pictures And Images
The creators of Post-It Notes, 3M, did a study that showed visuals are processed 60,000 times faster than text. And according to the Social Science Research Network, 65% of people are visual learners. Such facts point to the need to align your marketing message with visual content. You can achieve this by posting more pictures or images on your cannabis ecommerce website.
The likelihood of tweets with pictures being retweeted stands at 94%; this is according to Dan Zarrella, a social media scientist working for Hubspot. Therefore, you should post photos that have a lasting impression. Think of “A picture worth a thousand words.”
6. Keep Your SEO Current
The e-commerce economy is snowballing and is bound to be overcrowded. Soon, the optimization game will need you to double down on your SEO strategies to that you can stay on top of things and increase your online business’ rank in SERPs.
For instance, the number of Google searches done in 2013 stood at 2.2 trillion, and of that number, 90% of the users only clicked the top three results. If a search for your product ranked you at the lower end of the search page, then you were among the 10% that never got click-throughs. If that is the case, then you need to rethink your SEO strategies. Optimize your URL, titles, descriptions, and the keywords you use when generating fresh content. Also, improve your site’s loading time and register it with Bing and Google webmaster tools as you also do your best to ensure that you implement Google authorship.
7. Live Chat
Live chat can serve a real-time resource for connecting with your clientele. It can be a tool that you use to help customers make a decision faster. Live chat can be what you use to enhance human interaction online to be on the same level as it may be offline at your store. In short, it can be a resource that humanizes your cannabis ecommerce website.
The live chat experience can make the customer feel as though they are in your store, physically. The chat button should be visible and easily noticeable as the user scrolls to read a product description or review.
Still unconvinced, then how about the following statistics about live chats:
• Online stores that offer live chat can effectively tempt 21% of the customers to buy.
• 46% of online shoppers consider live chat a useful and ideal medium of communication.
• 62% that bought something from a website that provides live chat are more likely to buy again form the same site.
Keep in mind, that the objective of live chats is to make your customers feel like they are interacting with another person and not a robot.
8. Create Call-To-Action & Sign-Up Buttons
Drop those long sign-up forms and use ones that keep it short and direct. Visitors should not have to go through several pages before they successfully register or subscribe to your online business website. And since knowing your customers address, contacts and the work they do makes sense. You can get this information by opting use keep things simple with an email address and a password.
In short, you need to have a call-to-action button, and it should stand out. Give some thought to its color, size, location, and font. Make it as vivid as possible.
9. Secure Your Data
Content management is essential for every e-commerce website, but you also need to ensure that all data and personal details are secure. In areas of transactions where there is no human interaction, you should make sure that shopper feel confident about purchasing items from your site. Today, people are extremely cautious about online purchases and will be careful when placing an order. Therefore, your efforts to guarantee that all the data on your site is secure, make sure that it has features that protect the privacy of your customers. Such measures help prevent issues of online fraud, and they include tracking all orders, picking a secure commerce platform, using SSL certificates, running a PSI test, and advising customers to choose a strong password.
Provide pages that give details of your security features and strategy and one where customers can report any safety hiccups.
10. Use The Right Tools
The use of the right tools is one of the elements can help boost the efficiency of your online e-commerce business. To make the most of your customer relations, you need to have accurate, positive data and numbers; that means the analytics, retention, conversions, revenue, and retargeting info among others.
For more on this, check out shopifyappbundle.com to know which tools you can use for your online store.
The Bottom-Line
You should ensure that customers have an enjoyable physical experience with your e-commerce business. And since much of this will not involve them seeing or touching your store in person, you need to reassure their decisions by making them feel comfortable when the visit. For this, you will need to rely on the functionality of the features you have on your online store’s site. The 10 tips mentioned above will help you achieve this while also helping you maintain a cannabis ecommerce website that is practical and functional. In turn, this will help establish trust between you and your customers.
If you need help creating such a site, then please contact us.