Over the past few years, the CBD industry has exploded and good CBD marketing with the help of a quality agency is the best way to get a piece of it. Experts anticipate that the global market will reach an estimated $1.5 billion by the year 2022. There is no better time than the present to think about starting a CBD oil business, regardless of whether you opt for selling online or opening a retail location. Prior to getting started, however, you should familiarize yourself with all of the following information to make the most of your CBD marketing.
Selling On The Internet Versus Opening A Brick-And-Mortar Store
When it comes to selling CBD oil or products that are manufactured using hemp, there are a couple of different options. The first is to open an online store. Alternatively, you could also start a traditional brick-and-mortar retail store in your local area.
Online sales offer a number of advantages. For one thing, getting started selling online is much less expensive than opening a physical store. There is always a chance that your store won’t succeed. If something goes wrong, the initial money that you invested in your business will be lost. That is why a lot of people prefer to start by selling online, waiting to open a physical store until they have established a consistent online income stream.
Running a brick-and-mortar store does have some advantages. For one thing, it gives you a chance to interact directly with your customers, answering their questions and showing them your products in person. Your store doesn’t have to be entirely based around CBD products, either. As an example, if you have a store that caters to pets, you could add CBD oil products for animals to your inventory. Ultimately, the type of store that you open is really up to you. You should spend some time evaluating your options and coming up with a business plan to determine which course of action is the most likely give you good results.
Follow The Law when CBD Marketing
In the United Kingdom, it is legal to sell CBD oil as long as it comes from industrial-grade hemp. The THC content of any products containing CBD oil must be lower than 0.3%. As long as you source your CBD oil properly, you shouldn’t run into any trouble with your business. Just make sure that you buy from a trusted source.
When you receive your products from the supplier, verify that they are legal to sell in the US by checking the purity of the oil. The products that you purchase should include a certificate of analysis (COA). This document helps ensure that they have the right level of purity. You can also conduct your own independent testing by sending them to a third-party lab. This is usually a good idea when you are just starting out.
Avoid Using Medical Claims In Your Marketing Materials and on your CBD Oil Packaging
To avoid getting in trouble, never make any claims on CBD oil packaging about how CBD oil can improve or help medical conditions. This includes providing stories or anecdotes about how the oil has helped other people with a variety of conditions. You should also prominently display a message, on the CBD oil packaging, on your website or in your store stating that any health claims associated with CBD oil are not supported by the FDA.
Make Sure Your Business Is Properly Licensed And Registered
From a legal standpoint, it is important to make sure that your business is not only properly registered but that you also have all of the necessary licenses to begin making sales. Typically, this process can be completed through the Internet. You also need to figure out how you are going to accept payments. In most cases, this involves opening a merchant account. Because of the types of products that you are going to be selling, you will need to find a merchant account provider that is willing to work with high-risk businesses.
Finally, when setting up your online store, think about going with WordPress or a similar content management system. This makes managing the backend of your site a lot easier, even if you don’t have any experience with HTML or web design.
If you need help with your CBD marketing we can help and aid you throughout the process.