From a marketing standpoint, few things matter quite as much as the packaging that cannabis products are placed in. Product packaging not only needs to capture the attention of consumers but it also needs to connect with them on an emotional level. When designed correctly, the right cannabis packaging design helps provide people with peace of mind, reassuring them that they are making a smart buying decision. In order to accomplish this, companies need to fully understand the underlying desires that drive people to buy their products in the first place. Poorly designed marijuana product or CBD oil packaging could result in a loss of sales. To prevent this problem, package designers and marketing experts involved in the process should familiarize themselves with these tips:
Start developing ideas as soon as possible for your cannabis packaging design
The initial packaging ideas can be developed while the product is still in production. This is a good time to begin doing research, taking a look at similar products from competing companies to see what types of packaging they have chosen. Evaluating other types of products may also be beneficial if they appeal to the same target audience. Carefully research the market to learn more about the wants and needs of consumers. Use the information gathered to create several different mockups.
Don’t over-complicate things
In most cases, simple designs outperform complex designs when it comes to cannabis packaging design. Trying too hard to market a product via its packaging can wind up backfiring, making it less likely to sell. Don’t try to make the packaging do too much. Instead, design it for the specific roles that it needs to fill. For instance, the packaging may need to protect the product, carry a warning label, and make the item easy to ship. Don’t waste money on complex customized packaging if it isn’t necessary for the product. There is no point in spending unnecessary money when that cash could be used to pay for more effective marketing campaigns.
Take into account positioning and cannabis branding
Do detailed research on the target audience to learn more about what they hope to get out of the product. Taking the time to understand what they are looking for usually results in much more effective package design. Look for any flaws in the packaging of close competitors. Find a way to do things better so that you can dominate the market.
Evaluate the primary sales methods
How will the product in question be sold? Products that are sold primarily online may not need the same type of packaging as products that are sold in stores. In order to catch the attention of people who are shopping in person, more eye-catching or prominent marijuana packaging designg could be necessary to keep the product from blending in with other items on the shelf.
Make the most of typography
The font that you choose for the cannabis packaging design should be easy to read. When determining the proper font size, think about the target audience. Choose a font color that coordinates with the rest of the package design. Don’t add any unnecessary text to the design. Instead, keep things as simple as possible. Using concise, legible text in the package design can increase the odds of customers ultimately buying the product.
Create eco-friendly cannabis packaging design
Today’s consumers are more environmentally aware than ever. When creating packaging for products, take into account the impact of the packaging materials on the environment, opting for recyclable materials whenever possible. When packaging is both attractive and environmentally-friendly, it can lead to more sales.
Don’t forget to see if there are any environmental laws that need to be met with the product packaging. Some types of packaging are regulated while others are not. Even if the law doesn’t require it, however, choosing eco-friendly packaging is always a good choice.
Create attention-grabbing designs
Thoroughly researching the target audience is the best way to come up with packaging ideas that will grab the attention of consumers. Today’s attention spans are shorter than ever, which can make it challenging to hold a customer’s attention long enough to make a sale. Creating eye-catching packaging that compels people to take a second glance is usually effective. Just don’t go overboard with too many bright colors or extra features. CBD Oil packaging for instance, will need to be a lot more demure than packaging for recreational products.
Experimentation may be necessary to come up with a design that works. To keep products looking fresh, update the packaging on a biannual basis.
Be willing to invest in marijuana package design
Don’t think of marijuana packaging design as a nuisance. Instead, view it as an investment. The money spent on designing effective packaging can result in far more sales. Conversely, poor package design can keep products from selling. With so much on the line, it is easy to see why good design is essential.
Prioritize product protection
The goal of packaging is not only to capture the interest of buyers but also to protect the product until it is opened. When designing packaging, consider the lifecycle of a typical product. How long will it sit on a shelf before it is purchased? With certain types of products, it could be a year or longer before they are purchased. Make sure the product packaging is strong enough to survive every part of the supply chain cycle without getting damaged or deteriorating.
Think about how the products will get into the packaging
When designing marijuana packaging, you need to consider how the products will get placed inside. In some cases, the package design may need to accommodate a specific manufacturing process. Work closely with the product manufacturer to make sure that the packaging is suitable for the product. Consider whether any extra equipment or staff members need to be brought on board to handle packaging the items.